Virgin Dashboard

Recently I bought two books written by Richard Branson. I like his simple approach to business, classic stories of business wisdom like this:

“Travellers stranded trying to get to Puerto Rico after a cancelled flight. I made a few calls to charter companies and agreed to charter a plane to PR for $2k. Divided the price by the number of seats and wrote, ‘Virgin Airways, $39 single flight to Puerto Rico.’ Walked around the terminal and soon filled every seat on the charter plane.”
— Richard Branson

How well does Virgin.com follow innovation The Virgin Way? Actually, not that successfully. Two clicks away from their homepage they have Find a Virgin Company page which allows you to funnel down through Virgin companies sorted by Regions and Industries.

It’s okay, but it’s not a Virgin experience. But, something else took my attention on the homepage. On the right sidebar there are three links that allow you to perform simple actions like: manage my money and book a flight.

Inspired by those three links and Richard Branson’s approach to business, here is Iceberg’s redesign of Find a Virgin Company page.

virgin dashboard