The Difference a Single Button Can Make:
A call to action button increases
conversions by 62%

If you don’t have call to action button, make one. (Case: +62%)

Change the button text. (Case: +29%)

Change the button colors. (Case: +5%)

Change the button shapes, elements and sizes. (Case: +6.3%)

Add text around the buttons. (Case: +28%)

“Consolidated Label, A/B tested a new design with a prominent call to action button on their test page. Their original web design did not have any call to action buttons so they tried making an A/B test with one. They did expect an increase in conversions but they didn’t expect it to produce a 62% increase in conversions over the original design.”