1. Ghost buttons
2. Background Videos
3. Longer scrolling sites
4. Professional high quality (custom) photography
5. Flat, Material, Responsive
6. Hidden main menus (hamburger button)
7. Death of sidebar
8. Removing non-essential design elements in favour of simplicity
9. Filling a single screen
10. Card design
“Travellers stranded trying to get to Puerto Rico after a cancelled flight. I made a few calls to charter companies and agreed to charter a plane to PR for $2k. Divided the price by the number of seats and wrote, ‘Virgin Airways, $39 single flight to Puerto Rico.’ Walked around the terminal and soon filled every seat on the charter plane.”
— Richard Branson
How well does Virgin.com follow innovation The Virgin Way? Actually, not that successfully. Two clicks away from their homepage they have Find a Virgin Company page which allows you to funnel down through Virgin companies sorted by Regions and Industries.
It’s okay, but it’s not a Virgin experience. But, something else took my attention on the homepage. On the right sidebar there are three links that allow you to perform simple actions like: manage my money and book a flight.