Landing Page Design Trends for 2015

 

1. Ghost buttons

   

2. Background Videos

   

3. Longer scrolling sites

   

4. Professional high quality (custom) photography

   

5. Flat, Material, Responsive

  

6. Hidden main menus (hamburger button)

 

7. Death of sidebar

  

8. Removing non-essential design elements in favour of simplicity

  

9. Filling a single screen

  

10. Card design

Virgin Dashboard

Recently I bought two books written by Richard Branson. I like his simple approach to business, classic stories of business wisdom like this:

“Travellers stranded trying to get to Puerto Rico after a cancelled flight. I made a few calls to charter companies and agreed to charter a plane to PR for $2k. Divided the price by the number of seats and wrote, ‘Virgin Airways, $39 single flight to Puerto Rico.’ Walked around the terminal and soon filled every seat on the charter plane.”
— Richard Branson

How well does Virgin.com follow innovation The Virgin Way? Actually, not that successfully. Two clicks away from their homepage they have Find a Virgin Company page which allows you to funnel down through Virgin companies sorted by Regions and Industries.

It’s okay, but it’s not a Virgin experience. But, something else took my attention on the homepage. On the right sidebar there are three links that allow you to perform simple actions like: manage my money and book a flight.

Inspired by those three links and Richard Branson’s approach to business, here is Iceberg’s redesign of Find a Virgin Company page.

virgin dashboard