And now for the list of sites that didn’t make it into Part I of our series. Some of them put high conversion rates over beauty, and some are just a really nice and simple example of how landing pages should be done. Beauty? Sure, it’s important—but at the end of the day the conversion rates are really what it’s all about.
Hot: The screen real estate on this design are visibly well planned. A lot of content above the fold, fully visible on smaller screens and devices make for an effective layout.
Hot: This above the fold approach is pretty popular among clients who put large conversion rates over beauty.
Hot: 37signals tried a lot of iterations and this one still sticks. Long headline, person and a contact form make combine seamlessly to get the job done.
Hot: A great example of how a huge corporation like Microsoft can display their infinite list of products and explain what they do in a neat (and still informative) compact design.
Not: For an opposite example visit GE or IBM.
Hot: The landing page that signed one billion people. This one is a good example of how to build a landing page in its final step, when people are already aware of the product.
Hot: People like it. It’s plain, simple and memorable.
Hot: Very minimal, very cool and ultimately? Very compelling.
Hot: It created a movement based on the idea that products for developers shouldn’t actually be ugly. What a concept!
Hot: It defined a pattern for landing pages selling iPhone apps.
Hot: This is one of the well-known examples of its own species.
Not: Too many pages out there are built in a similar manner.
No surprises here, you’ve seen them all before. This is a selection of best known landing pages on the web. They all share two important things: great conversion rates and pronounced beauty.
Hot: A great example of a landmark landing page, combining all the right elements including a big headline, action button, and a memorable mascot.
Not: Unfortunately, it is now replaced with a different and noticeably less appealing design.
Hot: Leave your bank for Web 2.0 aesthetics. This site was among the first corporate websites that introduced one-page design with long scrolling.
Hot: An early example that showed how to successfully fit corporate design into a Web 2.0 look and feel. They did a lot of testing with different headline formats.
Hot: A very influential design that inspired the movement of Bootstrap websites.
Hot: Inspired the movement of “attention to detail” landing pages, with a lot of fine tuning of graphics.
Hot: Combine a Buddha mascot with a nice shade of green and you get this funky zen experience that everybody recognizes.
Hot: Fresh, minimal and straight to the point. Very nice use of the turquoise color scheme.
Hot: Highly influential, unique and memorable.
Not: Brought a bandwagon of copycats.
Hot: At its peak, it brought some freshness with its purple design and nice iconography.
Not: Fresh at the moment, but not as timeless as MailChimp.
Hot: This list would not be complete without Apple.
Not: Jony Ive Redesigns Things.
The sites mentioned above are some of the designs that have been most requested by our clients over the years. You can see the results in our portfolio.
Start simple. Test how changing the headlines on your page can make a significant difference. Does your profit grow? We bet it does. Remember; don’t touch anything else on the page, just the headline!
The Gary Halbart tutorial will teach you how to write killer headlines. 37signals article will show you how to test multiple headlines on the page. If you are interested in how headline updates conversion boosts evidence, watch these two videos by Google.