The Error of Failing to Emulate
a Winning Idea

There is an often overlooked adjunct to the subject of ideas in commerce; stealing them. Or, to put it more pleasantly, emulating them.

The error of failing to emulate a winning idea pervades every industry, at all levels, and always has done. Often this is due to indolence or folly. Of indolence, no more need be said. The folly, on the other hand, usually takes the form of a peculiar and pernicious affliction, known colloquially as the ‘it wasn’t invented here’ syndrome. I would place this affliction very high on the list of reasons preventing individuals and companies from achieving major success.

Give us 10% of Your Traffic and Test the Results

“In 2011 a fund-raising site called GoFundMe was talking with WePay about the possibility of switching to its service from payment giant PayPal.

Using A/B, WePay could present GoFundMe CEO with an irresistible proposition: Give us 10 percent of your traffic and test the results against PayPal in real time. It was an almost entirely risk-free way for the startup to prove itself, and it paid off. After GoFundMe CEO saw the data on the first morning, he switched half his traffic by the afternoon—and all of it by the next day.”

Wired has a big article on A/B testing.