Google has this philosophy that, “It does not matter whether you are an engineer or a vice president, at the end of the day a decision comes down to ‘What does the data say?“
There is an often overlooked adjunct to the subject of ideas in commerce; stealing them. Or, to put it more pleasantly, emulating them.
The error of failing to emulate a winning idea pervades every industry, at all levels, and always has done. Often this is due to indolence or folly. Of indolence, no more need be said. The folly, on the other hand, usually takes the form of a peculiar and pernicious affliction, known colloquially as the ‘it wasn’t invented here’ syndrome. I would place this affliction very high on the list of reasons preventing individuals and companies from achieving major success.
“In 2011 a fund-raising site called GoFundMe was talking with WePay about the possibility of switching to its service from payment giant PayPal.
Using A/B, WePay could present GoFundMe CEO with an irresistible proposition: Give us 10 percent of your traffic and test the results against PayPal in real time. It was an almost entirely risk-free way for the startup to prove itself, and it paid off. After GoFundMe CEO saw the data on the first morning, he switched half his traffic by the afternoon—and all of it by the next day.”
Wired has a big article on A/B testing.
“Does your site have a PayPal button on it? If not, add one today!”
“Don’t think you’re building a brand – you’re not Coca-Cola or Johnson & Johnson. The minute those users leave your site you are out of their minds forever.”