Testimonials Increased Sales by 34%

There are three kinds of testimonials you can test on:

  1. Text only. Putting positive testimonials on your site can increase sales by 34%. Consider adding customer photos next to each text testimonial. Photos featuring people can double your conversion rate.
  2. Audio. You can easily produce audio testimonials using Google Voice. When a client calls the audio testimonial Google Voice number and leaves a voice message, the transcript of that call and the audio file will go into your Gmail email box.
  3. Video. Since implementing testimonials, a video training company saw a 20% increase in conversion rates.

Bonus: Introduction to testimonials and some research on topic.