Do People Use Your Website More If You Display Newspaper Logos on It?

“Despite having the second-highest circulation of any U.S. newspaper, the USA Today was the least trusted brand among both consumers and local service professionals, actually decreasing conversions by 25% and 13%, respectively.

Including multiple press logos together on our landing pages increased conversions by 17%. However, certain newspaper brands performed better than others when placed alone on our landing pages: The Washington Post and the New York Times were the most trusted brands among consumers, increasing conversions among consumers by 32% and 29%, respectively. The Wall Street Journal was the must trusted brand among local service professionals, increasing conversions among professionals by 8%.”