Radical Redesign Increase Signups by

Reports show that radical new design on essay websites for students increased sales by 50%.

Radical design on a checkout page will gain a 14% increase in sales without releasing any new products or spending money on ways to get more traffic to the website. Radical redesign on sales pages is proven to improve sales by 20%.

Anyone else seeing a pattern here?

Jason Fried’s mantra while testing was: “We need to test radically different things. We don’t know what works. Destroy all assumptions. We need to find what works and keep reiterating it—keep learning.”

37signals’ radical redesign achieved gains up to 102.5%.