The Best Landing Page Design 2010-2013

No surprises here, you’ve seen them all before. This is a selection of best known landing pages on the web. They all share two important things: great conversion rates and pronounced beauty.


1. MailChimp

Hot: A great example of a landmark landing page, combining all the right elements including a big headline, action button, and a memorable mascot.
Not: Unfortunately, it is now replaced with a different and noticeably less appealing design.


2. Simple

Hot: Leave your bank for Web 2.0 aesthetics. This site was among the first corporate websites that introduced one-page design with long scrolling.


3. Mint

Hot: An early example that showed how to successfully fit corporate design into a Web 2.0 look and feel. They did a lot of testing with different headline formats.


4. Square

Hot: A very influential design that inspired the movement of Bootstrap websites.


5. Kaleidoscope

Hot: Inspired the movement of “attention to detail” landing pages, with a lot of fine tuning of graphics.


6. Zendesk

Hot: Combine a Buddha mascot with a nice shade of green and you get this funky zen experience that everybody recognizes.


7. Xero

Hot: Fresh, minimal and straight to the point. Very nice use of the turquoise color scheme.


8. Groupon

Hot: Highly influential, unique and memorable.
Not: Brought a bandwagon of copycats.


9. Assistly

Hot: At its peak, it brought some freshness with its purple design and nice iconography.
Not: Fresh at the moment, but not as timeless as MailChimp.



Hot: This list would not be complete without Apple.
Not: Jony Ive Redesigns Things.


The sites mentioned above are some of the designs that have been most requested by our clients over the years. You can see the results in our portfolio.