And now for the list of sites that didn’t make it into Part I of our series. Some of them put high conversion rates over beauty, and some are just a really nice and simple example of how landing pages should be done. Beauty? Sure, it’s important—but at the end of the day the conversion rates are really what it’s all about.
Hot: The screen real estate on this design are visibly well planned. A lot of content above the fold, fully visible on smaller screens and devices make for an effective layout.
Hot: This above the fold approach is pretty popular among clients who put large conversion rates over beauty.
Hot: 37signals tried a lot of iterations and this one still sticks. Long headline, person and a contact form make combine seamlessly to get the job done.
Hot: A great example of how a huge corporation like Microsoft can display their infinite list of products and explain what they do in a neat (and still informative) compact design.
Not: For an opposite example visit GE or IBM.
Hot: The landing page that signed one billion people. This one is a good example of how to build a landing page in its final step, when people are already aware of the product.
Hot: People like it. It’s plain, simple and memorable.
Hot: Very minimal, very cool and ultimately? Very compelling.
Hot: It created a movement based on the idea that products for developers shouldn’t actually be ugly. What a concept!
Hot: It defined a pattern for landing pages selling iPhone apps.
Hot: This is one of the well-known examples of its own species.
Not: Too many pages out there are built in a similar manner.